[georss] RE: GeoRSS - Tech Terms Baffle Most U.S. Adults: Poll

[Carl Reed OGC Account]

Education and marketing will be critical in having more geo folks understand the power of GeoRSS. When I presented a month ago to an audience of 200+ GIS professionals, I asked how many had heard of RSS - two hands went up!

Carl


Tech Terms Baffle Most U.S. Adults: Poll 

The latest tech buzzwords, such as RSS and VoIP, are little more than gobbledygook to more than half of American adults. 

By Laurie Sullivan 
TechWeb.com 

May 5, 2006 10:54 AM

Only 43 percent of the U.S. 2,748 adults responding to an online survey agree they are in-the-know about the latest tech buzzwords, according to a Harris Interactive study commissioned for Microsoft Windows Live. 

Seventy-seven percent of women say they are not knowledgeable about the latest tech buzzwords, compared with 45 percent of men. Although 79 percent of U.S. adults are aware of blogs, only 17 percent read them. 

One in three, or 32 percent, of U.S. adults say they aren't sure how best to describe voice over Internet protocol (VoIP). Seventy one percent have never heard of Really Simple Syndication (RSS). 

Forty six percent said they don't know the definition of Internet tagging. Tagging is similar to the bookmarks people make on their personal Web browsers, except that tagged Web pages are stored on the Internet and can be accessed from any computer at any time. 

The survey data was weighted to represent the total U.S. adult population on the basis of religion, age within gender, education, household income, race/ethnicity and propensity to be online, a Microsoft spokeswoman told TechWeb Thursday. 

Carl Reed, PhD
CTO and Executive Director Specification Program
OGC

The OGC: Helping the World to Communicate Geographically

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